Why use images?
According to a study, image posts attract 53% more
likes as compared to others, get 104% more comments and generate 120% more
engagement.
Offer
promotion codes for seasonal sales
Whether you’re offering a Thanksgiving discount, a
15% off discount or a Buy 1, Get 1 Free sale, consider the option of creating
an interesting graphic to showcase this. An appealing graphic can draw greater
attention than regular text.
Make sure you include a promo code because this will help track revenues generated.
While posting the image on your Facebook timeline, make use of a clear action call in the post copy so that fans know the
exact procedure for completing their purchase.
Offer rewards to fans who tell others
Craft an engaging graphic telling your fans that a special promo code will get unlocked if your
image gets a particular number of shares. Since the updates on your page are seen mostly by
people who already engage with it, you may want to get greater engagement using a promoted post. This kind of
promotion can help increase organic
engagement and you will not be required to pay for the promotion of your
next offer!
Along with driving revenues, an additional benefit
of such promotions is that there’s an increase
in fan engagement and brand awareness is built within friends of fans.
Show off
product specifications
“If you have it, flaunt it!” This perfectly applies
to the arena of Facebook marketing. A Facebook page is an ideal place to showcase
the outstanding features of all your products. Design a graphic that’s sure to capture the
attention of your fans and highlight
product features not visible at first glance. Posting the image with a direct call to action such as a link to your
online store will make purchasing easy.
When it’s a brick-and-mortar store, the sales team
can speak about the salient features of a product at length before potential
customers. Its different online – state-of-the-art graphics should do all the
talking and all the selling!
Offer free gifts with purchases
Though offering free gifts with purchases is one of
the oldest promotional mantras, it’s still around because of its effectiveness
as a revenue-generating tactic. Design an appealing graphic for offering a free
gift relevant to your audience. If your fan base is big, use the various Facebook features to ensure that
the correct people know about your offer. Using the appropriate graphics
is likely to make your gift offer stand apart.
Make use
of countdown promos
Countdown promos keep fans hyper-engaged over extended periods of time. For example, you could
design a graphic that shows a 24-hour sale of various popular products from
your online store each day for a week. Excited fans are likely to visit your page every day
to see the image of the day and you’ll have
a boost in revenues for 7 days straight.
Promote a
limited-period offer
A worst case scenario in the arena of Facebook
promotions is when a fan says, “Oh, I’ll come back tomorrow." When an image promotes an exciting offer for a
limited period, it creates a sense of
urgency that’s required for immediate driving of sales.
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