How to Promote Your Online Business with Facebook Apps

Many businesses are yet to fully leverage Facebook's potential as a marketing tool. Nowadays almost everybody has an account on Facebook and most of these folks log into their account at least once a day. That means any business that has a presence on Facebook gets an opportunity to reach potential customers on a regular basis.

Unfortunately, many businesses still haven’t launched an effective social media campaign. If you feel that your brand is yet to take advantage of the massive popularity of Facebook, the first thing you need to do is to launch a fan page for your business. The next step is to get people to like your pages. Businesses can consider offering discounts or special prizes to users who like their Facebook page. Post regular status updates. Your updates must be engaging enough for people to interact with them.  So for example, if you run a restaurant, you can post updates featuring the day's menus or specials. Of course, these are the most basic things. Building a commendable presence on Facebook takes a great deal of time and effort. Fortunately for us, plenty of apps are now available to make this job easier.

Why do you need Facebook apps?

Facebook apps can be a great way to create engagement with your fans. Apps can be used to promote online sales, incentives, competitions, and more. Since they create engaging content, they make sure that your users interact with your brand.

Small businesses don't have to create their own apps. Instead, they can choose some of the available apps. A successful app can go a long way in establishing and strengthening your social media presence. While selecting apps for your business, choose the ones that are simple, quick, and user-friendly.

Here is a list of some Facebook apps that you can use to promote your business:

If you run a restaurant, you should use Heyo. This Facebook app comes with mobile widgets that allow your customers to redeem gift coupons on their mobile phones.

North Social is another company that builds apps for Facebook. It offers apps for mobile promotions, contests, coupons, sweepstakes, and more. These apps allow businesses to launch limited-time promotions almost every day.

Woobox is another app popular with local retailers. It allows small stores to create and launch contests. The most popular feature of this app is its photo contest feature which allows users to upload their own photos and let other users vote the best. A clothing store can take advantage of this feature by encouraging its fans to post photos wearing their latest clothes for a discount or a prize.

If you offer a professional service, you can use an app like FaceItPages to improve your social media presence. This app creates ads that will only show up to users who might need a service like that.

Whatever may be your business needs, there are plenty of Facebook apps to make your job easier. Since the number of people who interact with your Facebook page is far more important than the number of people who like it, creating customer engagement should be your goal and apps make it possible.