How Experimentation Can Fast Track Big Data Capability

As more businesses explore the vast expanse of big data utilities, it is becoming clear that big data delivers more when managers are ready to be a bit creative. For a real estate business, big data can provide many standard utilities. Standard because soon most of the real estate organizations will gain similar big data advantages—this trend is already underway. So how does a real estate business make itself unique and more competitive?

This is where experimentation comes to the fore. Big data analysis can yield lots of actionable information provided you are ready to take some chances, allow room for creative experimentation, and use data sources that seem irrelevant at first sight. Here we discuss more about how experimentation can drive better ROI for your big data investment.

Big Data is Being Widely Embraced, but Who Will Benefit More?

We understand that big data is still new for most organizations. They are approaching big data with some apprehension along with lots of enthusiasm. It is unfair to expect such businesses to get creative with big data at the outset. This doesn’t make sense, particularly when digitization hasn’t been associated with the real estate industry in a larger perspective. We realize that most businesses in this niche are finding it difficult to let go of their legacy protocols, wanting to hold on to the traditional methods of working. However, the big data voyage has begun, and soon most businesses will be at ease working in a data-driven environment.

There is another aspect to this realization—some organizations have adaptability as a part of their core skills. On the contrary, some are deep rooted in hierarchies and don’t venture beyond the realm of expected outcomes. It seems that the more adaptable businesses have a better chance of extracting better ROI from their big data adoption. The more established businesses will take time as their bigger teams and numerous offices multiply the hierarchy, breeding lesser elasticity.

Big Data can Look Ungainly, But Don’t Fret - Placate Your Team

Big data involves high volumes, mammoth disparities, and real time performance. This means lots of data is collated from various resources, including data that is highly unstructured and processed in real time. During the initial few weeks, you might feel that your big data team is trying to do too much. However, don’t have doubts about this—the typical big data environment is very challenging and to others, it can seem very perplexing.

Data analysts work together, forming strategies on the go, hungry for processing more data. Once you have established a basic level of understanding with your big data team, try to establish an experimentation policy. The idea is to make the team feel that you support a certain degree of experimentation. The team should know that running correlations or comparisons that don’t amount to any conclusive information will not be ridiculed. You can ask the team to allocate certain hours or weekdays for running experimental data studies. This is vital to discover unexplored market service combinations and unearth new consumer zones.

Buy and work leads smarter, contact only the customers you want to engage, and enable your employees to be productive. Connect with your target audience with Live Connect today!

Why All Businesses Should Embrace Big Data

Some industry analysts have made less-than-enthusiastic forecasts about the widespread adoption of big data. According to them, big data will take time to be adopted by businesses—this can be up to five years.

Is this mere speculation?

There is some truth to this viewpoint. It seems that even among businesses using big data, the zone of maximum productivity remains elusive. This is because some companies have adopted big data without the necessary introspection. It should be understood that big data can deliver only when the resources managing it are well equipped. This means having the technical expertise for data collation, warehousing, sharing, and analyzing. Secondly, some businesses have acquired the expertise but lack the right insight necessary for driving business decisions using big data. Overall, it isn’t the ROI of using big data being questioned — the issue lies with handling it effectively.

The Transformation is Underway

You might think that big data hasn’t really taken off. However, the truth remains that it is much more than just another transformational technology. Despite the slightly-pessimistic perspective, it would be foolish to deny the growing interest in big data. Businesses of all sizes are realizing that big data is a definite, mainstream reality. It is just a matter of time when businesses of all sizes will incorporate the skills necessary to use big data. Big data is here to stay and this realization is underlined by the growing urgency to employ data-centric skills. Some businesses are aggressively hiring manpower that specializes in handling big data. Even better, some companies are looking for trustworthy data solution vendors who can empower them with big data capabilities at much lesser costs.

There is no doubt that big data yields better correlations that drive smarter business decisions. When combined with advanced analysis, big data can help you improve customer service and design better products/services. Data analysis can help you resolve problems that seemed exceptional and unsolvable.

Some Big Data Dynamics You Should Keep in Mind

If you have already begun the big data journey or are on the verge of starting it, please read the following:

Data Protocols

Ensure that you have effective data strategies in place. This includes protocols for collecting, saving, indexing, sharing, and analyzing data. Data should be accessible, but not at the cost of compromising data privacy and security. Whether it is the sales department or CEO’s desk, data protocols should be implemented across the organization.

Expertise to Use Big Data

One huge benefit with big data tools is that they can provide immediate results. This refers to simple data sets. Using this, managers can make decisions that affect the current, internal processes, customer service methods, and marketing strategies. Therefore, ensure that you have the required personnel in place to use big data. You should have data experts or managers who can put actionable data in motion.

Don’t be Apprehensive about being Data-centric

Once you start realizing the benefits of big data, it is likely that you will seek a data-centric approach to regular business processes too. This might upset a few employees and challenge authoritativeness of some managers. Accept this unpleasantness as a part of the transformation that will eventually subside.

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Moving Ahead: Big Data for Credit Lending

Credit lending is a competitive marketplace, relying on everyday transactions where consumer profiles are evaluated with extreme precision. This niche took a drubbing when the entire financial sector suffered due to the economic slowdown. Now progressing towards a complete recovery, credit lending is becoming more accommodating. As a result, customers with poor credit histories able to demonstrate a positive financial performance in the recent past are also being offered short term loans.

Big Data Emerges as the Solution

This doesn’t mean that lending institutions are taking upon a bigger risk pool without worrying for the repayments. It is a matter of using data to identify more households and businesses that aren’t fraudulent and need small to medium value loans. This data is essentially big data that is helping lenders become more competitive. Lending businesses use big data in a very computable way. This usually involves handling massive amounts of legacy and current data. The emphasis is on finding information that can ease credit related decision making.

Big Data Acknowledgment and Deterrents

The credit card segment has quicker data handling at its core. For instance, authorizations are provided instantly when customers swipe their cards at a retail desk. Here, pre-authorization or authorization has to be computed in the blink of an eye. This is just an example. There is much more data that can be used by credit card companies. However, due to server related limitations, only a small amount of data can be retained.

The periodic purging of data means that data retention is maintained at a very basic level. This doesn’t help businesses that are trying to become more data driven. For comprehensive data analytics and business forecasting, more data is needed. The more the data, better is chance to assess risk pools. Businesses vying for sustained growth understand this requirement for more data. This also helps to filter unused data warehouses and retain whatever can be translated into useful information.

Don’t Ignore Utility of Data Automation

Not just data analysis, but automation is also a major consideration. A manual process can be very time consuming. It requires the underwriter to individually analyze every application. Spotting fraud in this way incurs more manpower hours and presents risk of miscalculations. Using automated processes, underwriting becomes more accurate and faster. Here customer data merely needs to be fed to a system. Computing algorithms are put into action using minimal human resources. Within seconds; fraud, credit-worthiness, and overcall credit history are electronically computed.

Don’t Fret if You Don’t Have Big Data Capabilities

Some lending institutions have a monthly schedule for evaluating their current customer base. However, this can be done more regularly. The customer portfolio can be evaluated on a weekly basis too. High-risk customer types can be analyzed on a daily basis. This ensures that current models used for customer categorization are up to date with analytical outputs. Yes, doing this isn’t easy. Speed is the secondary consideration here. Firstly, the business should have the capacity for this kind of data processing. Perhaps, a better solution lies in employing the services of vendors who specialize in collecting, retrieving, and simplifying digitized information.

Buy and work leads smarter, contact only the customers you want to engage, and enable your employees to be productive. Connect with your target audience with Live Connect today!

Why your Big Data Analysis System Should be Insightful

There is a lot of emphasis on data and data analysis these days. However, data analysis alone won't deliver the desired results; companies should be able to turn the insights acquired by analyzing data into valuable actions.

Using data analysis, a real estate agent should be able to identify potential customers who are likely to move homes in the immediate future. Proper analysis of data involves asking the right questions. This will help realtors detect trends and adjust their business processes.

If you are an agent you could perhaps ask:

Why am I making fewer sales? Or how can I know what my customers want? Remember that the goal of data analysis is to change compelling insights into tangible business actions.

Companies should build a data-first strategy that will help them gather valuable data using their new products. Data analysts attempt this type of exploration to discover critical business insights. They will then present these insights to stakeholders, who after interpreting the insights will use them in making tactical decisions. There is one problem, though. Thanks to its broad nature, open-ended explorations may uncover insights that have little value.

On the other hand, closed loop data explorations are more focused. For example, a real estate company might ask: Are there any real estate investors who bought more than 5 properties last month? This information allows the company to flag that investor as a very important customer eligible for special offers. However, even closed-loop data analysis carries the risk of producing insights of little value.

Why it is important to take quick decisions

One of the biggest challenges of doing business is making great decisions. While professionals in the IT sector are quite comfortable delivering reports, real estate brokers are yet to get into that habit. It is even more difficult to take an action based on available information. And if a company fails to take decisions in spite of having lots of insights, its value will begin to erode.

You may have invested in information management tools and generated all kinds of reports and dashboards, but all of these are useless if you cannot convert your observations into actions. In order to benefit from data analysis, companies should be able to quickly and efficiently transform insights into actions.

This wouldn't be possible without investing in streamlined data collection technologies and decision-making strategies.

The need to adopt a "data first"strategy

When you design or launch a new product, data collection and analysis is probably the last thing you do. However, it needs to be the first. To have a 'data first' strategy is to have the right tools in place to gather insights that will greatly improve user experience.

Partnerships

Many organizations do not have the technical expertise required to gather and analyze data. In this case, they should consider bringing in outside expertise through partnerships. And when you have the right partnerships, you will be able to reach customers with deals, offers, content, and ads across different channels.

Why is data so big?

Big data analysis is a powerful tool that will significantly improve user experience and increase profits. But it’s critical that businesses are aware of the process, have the right tools, and realize the need to move quickly and decisively once they have gathered insights. 

Yes! Data is Relevant Across the Mortgage Industry

Some folks might say that the operational basics of every business are essentially the same, but significant differences can exist. For instance, the manufacturing industry depends upon its performance to gauge its index of quality. Here, quality refers to the processes through which components are assembled and overall quality of these components. However, in the mortgage industry, data is evolving as the most important component. Here, products are the decisions based upon this data.

Understand the Issue: Data Perception among Bankers and Investors

It is generally believed that "Big Data" is beyond the reach of small to medium-level businesses. This notion is driven by the fact that corporations like Google and Facebook have pioneered the cause of being data-driven. Such brands look upon data as their most valuable resource. Many mortgage industry professionals look at cloud-based data and analytics with circumspection. They are not sure whether these data-driven technologies are useful for managing their day-to-day challenges. However, if looked closely, it becomes evident that these technologies are capable enough to find out meaningful processes and facilitate growth.

Is data the cure for all mortgage industry ills?

To be brutally honest, the answer is NO! Typical roadblocks towards using data efficiently are yet to be addressed. For instance, loss of data integrity shows no signs of abating. Many data mistakes might originate from the lender. This is where established dynamics of the industry come to the fore—sales being aggressive and often ignorant of quality or safety standards. To realize the true potential of data, the industry has to think beyond loan and risk performance. They will have to work towards ensuring accuracy of data incorporated into their database.

The Evolving Industry Shift towards Data

Since the economic crisis of 2008, the mortgage marketplace has become more introspective. The industry might not be using data robustly but it is exploring the utility of investing in big data. Investors have traditionally relied on performance of loan-term as the primary benchmark. Data analytics can provide insight beyond this aspect. Data can facilitate access to lesser-recognized factors. This can help industry regulators and investors in better evaluation of securitization or compliance. Data provides useful analytics that helps to achieve better accountability and well-informed decision-making.

The visible progression is towards creating a more comprehensive dataset. This will eventually make governance more effective. However, this is a colossal shift for an industry that has been primarily driven by financial assets. The changing perspective towards looking at data as an asset will take time. However, the change is underway and very palpable. There have been some slow-downs in the way.

 

Several regulations have been introduced that push towards adopting a more data-tolerant attitude. However, a lag is indicated since all organizations cannot jump on to the big data platform immediately. The big change lies in organizations becoming more open towards collaborating data. This is the first step towards creating uniform data that can be used seamlessly across the mortgage industry. This will help to create more effective home-finance regulations.

Inspiring Customer Loyalty in the Service Arena

New customers are considered to be the lifeblood of a business. In recent times, along with efforts towards getting new customers, marketers have been paying a lot of attention to current customers. They have been revamping the concept of customer service. New investments are being made in customer relationship management systems and building of teams for improved communications with customers.

When it’s time for festivities and you’re planning your gift list, there are often some unexpected people who just jump into your mind. They’re not family and they’re not friends. They’re people who make a place in your heart because of the way they treated you.

This is what service is all about. Exceptional service is always appreciated and remembered. It can create long term customer loyalty. The same holds true in the contact center arena.

So what qualities of contact center agents build customer loyalty? We think it boils down to four basic things:

Handling of issues in a customer-friendly way

Such agents make it their business to know the customer base in-depth. They have updated information regarding the latest communication trends and the contact channels that people prefer to use. They are evolving entities who are ready to handle future generations of consumers across various channels.

They are happy to listen to what customers want using channels that customers want. Then they respond in the way customers want them to.

Trying to give a personal touch to all interactions

Agents who manage to add a personal touch without getting too personal always score with customers. They consistently deliver friendly and warm service.

Contact center managers keen to instill such qualities in their agents have distinct systems in place for evaluation. They organize special programs for development of these qualities. Measures are taken to train agents to add a personal touch through multiple-channel communications which include voice interactions, emails, SMS, and chats.

Being naturally gifted

Some contact centers regard new agents as less-skilled members of the corporate workforce. This is certainly not true in all cases – many contact centers require their agents to have a specific level of academic qualification, for example, when a center caters to the health care field.

Contact center managers with a focus on building customer loyalty do not assume that a certificate makes for a good contact center agent. They seek out and recruit superior advocates of customer interaction and take appropriate measures to retain them. They are clear regarding the qualities a “perfect” agent is required to have and look for natural talent during the hiring process.

Going all out to ensure you are satisfied with a product.

Great agents stand behind a company’s product, and do whatever is required to ensure a customer is happy. They want customers to enjoy their experience and keep coming back. Happy customers translate into more business. Instead of simply having the objective of getting a job done, they have the goal of ensuring a remarkable experience for each customer.

In such a setup, various incentives inspire agents to improve their services in a sustained manner.

How to Promote Your Online Business with Facebook Apps

Many businesses are yet to fully leverage Facebook's potential as a marketing tool. Nowadays almost everybody has an account on Facebook and most of these folks log into their account at least once a day. That means any business that has a presence on Facebook gets an opportunity to reach potential customers on a regular basis.

Unfortunately, many businesses still haven’t launched an effective social media campaign. If you feel that your brand is yet to take advantage of the massive popularity of Facebook, the first thing you need to do is to launch a fan page for your business. The next step is to get people to like your pages. Businesses can consider offering discounts or special prizes to users who like their Facebook page. Post regular status updates. Your updates must be engaging enough for people to interact with them.  So for example, if you run a restaurant, you can post updates featuring the day's menus or specials. Of course, these are the most basic things. Building a commendable presence on Facebook takes a great deal of time and effort. Fortunately for us, plenty of apps are now available to make this job easier.

Why do you need Facebook apps?

Facebook apps can be a great way to create engagement with your fans. Apps can be used to promote online sales, incentives, competitions, and more. Since they create engaging content, they make sure that your users interact with your brand.

Small businesses don't have to create their own apps. Instead, they can choose some of the available apps. A successful app can go a long way in establishing and strengthening your social media presence. While selecting apps for your business, choose the ones that are simple, quick, and user-friendly.

Here is a list of some Facebook apps that you can use to promote your business:

If you run a restaurant, you should use Heyo. This Facebook app comes with mobile widgets that allow your customers to redeem gift coupons on their mobile phones.

North Social is another company that builds apps for Facebook. It offers apps for mobile promotions, contests, coupons, sweepstakes, and more. These apps allow businesses to launch limited-time promotions almost every day.

Woobox is another app popular with local retailers. It allows small stores to create and launch contests. The most popular feature of this app is its photo contest feature which allows users to upload their own photos and let other users vote the best. A clothing store can take advantage of this feature by encouraging its fans to post photos wearing their latest clothes for a discount or a prize.

If you offer a professional service, you can use an app like FaceItPages to improve your social media presence. This app creates ads that will only show up to users who might need a service like that.

Whatever may be your business needs, there are plenty of Facebook apps to make your job easier. Since the number of people who interact with your Facebook page is far more important than the number of people who like it, creating customer engagement should be your goal and apps make it possible.

Online Marketing Trends in 2014

No one can deny the profound impact of the Internet on marketing due to the way it facilitates information sharing. We find that today, more businesses prefer publishing their own original content instead of embedding their ads within the content of others. This offers additional benefits like audience growth and product branding.

Looking at these trends, here’s what we think the online marketing scenario in 2014 will be.

1. Content Marketing Will Rule

 

Companies can establish authority and gain consumer trust by regularly creating useful, relevant content using various channels. This allows them to build rapport with demographics and develop a loyal following.

Businesses can use channels like social media, eNewletters and articles on company websites to build their reputations. This trend implies that traditional marketing techniques like radio and television ads are losing their efficacy. It appears more feasible to focus on inbound marketing by creating engaging and valuable content.

2. More Diversity for Social Media Marketing

Previously there weren’t too many social media platforms that businesses could use for marketing campaigns. Today, new sites are coming up all the time and some are quite popular. These offer a plethora of additional options for producing great content using a variety of media.

As a result, businesses are branching out and experimenting with multiple platforms in an attempt to reach out to more customers. Diversification often proves fruitful because it helps build brand equity.

3. Image-Rich Content Will Win

Since consumers almost drown in the deluge of advertisements, they will not look at stuff that’s difficult to digest. The common characteristic of successful blog posts is the strategic placement of pictures to emphasize points. We doubt conventional textual content will ever get completely replaced. But it’s quite clear that the incorporation of images can add value to a marketing campaign.

4. More Will Not Be Better

Today, consumer preference is shifting towards simple marketing messages instead of deeper ones. Users prefer an uncluttered, clean and aesthetically minimal style.

Now innovative marketers are moving away from ads that shout “look at me”. They know that consumers do not like to be overwhelmed by the hype and are toning down their campaigns.

Hyper-connectivity and highly-digitized lives offer too many flashy and complicated sensory inputs and consumers are tired of this. Because of this, the coming year is likely to see simpler marketing strategies do better. Successful strategies will be those that promote products that simplify consumer lives and even just improve customer experience.

5. Content for Mobiles Will Be Mandatory

With the growing usage of tablets and smartphones, companies must create mobile-friendly content. This might involve creating alternate mobile versions of websites or using responsive web designs to give mobile users a positive experience. Without this, customers may move towards competitors who offer this convenience and businesses can face dire consequences.

6. Others

We feel that the effectiveness of ad retargeting is likely to grow. Once users leave a site, the products they saw will be shown again in the ads on different websites. Psychological studies have shown that repeated exposure to brand logos and names creates trust and familiarity.

We also think that social signals and SEO will get further intertwined. Since search engines strive to provide relevant and high quality content, they would give importance to the number of times an article, blog post, or product page is shared.

 

Top Tips to Build Strong Email B2B Relationships

Many B2B businesses rely on email as an important channel for marketing to their customers, both current and prospective. B2B email campaigns communicate and build relationships with prospects, gather important data and help boost marketing ROI. However, building relationships can be difficult. Email provides many opportunities that many companies fail to take advantage of.

An email marketing campaign is an important part of a B2B marketing strategy. Here some tips to build and maintain effective relationships with customers:

Segmentation- When you’re trying to build B2B relationships using email, segmentation is particularly important. For instance, if your company sells software, chances are you'd want to send a different email to a CIO than you would a technical lead responsible for deploying and maintaining your solution. Look at all data, such as who opened the email, how long they spent on the site, and if they downloaded the offer. This will allow you to create strategies in segmentation using behavioral data.

Mix it up- Creating different styles and methods in your email campaigns will enhance their performance. Test things like different delivery times and surveys, to name a few.

Follow up- Following up is essential if you want to build relationships and give potential clients a sneak peek at how you work. If there aren’t follow up emails to queries and complaints, what’s the point of an email strategy? You can get valuable feedback through following up. It also lets prospects know that you want to keep communication active and open.

Be personal- You can be personal in your B2B email correspondence and tailor the emails based on services the potential client has bought in the past. You can also use information such as company size to cater emails to prospective clients. Using inclusive language will make them feel important, and they may do business with you.

Don't simply sell- You want to build B2B relationships versus selling all of the time. Sure, you want to drive sales, but you shouldn’t just sell. You can use email to provide free advice for potential clients or offer help with purchased services. The emails should be informative and interesting, not salesy and stuffy.

Show skills and knowledge- You need to showcase your knowledge and skills with a compelling yet original message. Demonstrate your expertise and appeal to your clients to build relationships.    

The key to B2B relationships via email is to deliver thoughtful messages to potential customers. You need to know who your clients are, what they want or need, and how your products and services can be of use to them.

How to Use Hashtags with Twitter for Marketing

Do you use hashtags in your social media marketing? If not, you should be! Hashtags are part of an effective marketing strategy for businesses, and they fairly simple to use and understand. When utilized correctly, hashtags can be worked into a normal tweet so that it sounds natural and conversational. They can create a buzz about a topic that pertains to your business and reach a community.

What exactly is a hashtag?

According to Twitter, the # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. They allow Twitter users to tag their tweets to provide context or designate them as being part of a particular conversation. As far as marketing goes, hashtags can be part of a campaign by creating a buzz or starting conversation around a certain topic. They can also become trending topics as well.

How do you use hashtags?

You tag things by placing # right in front of the keywords you are using. They can be placed in the beginning, middle, or end of a tweet. All you have to do is decide on the keyword you are targeting and type a pound sign in front of it. The # symbol is a message to others tweeting that you are discussing a certain topic, and if they want to talk about it, they can use the hashtag too. And this is how hashtags become hot topics of conversation!

You can create your own hashtag, but you must make sure that it is as short and understandable. You don’t want to hashtag common words because you won’t be able to get many people to follow them. Hashtags should have the power to get people talking.

Here are some other hashtag tips and suggestions for effective marketing:

·         Hashtags are great for centralizing conversations around live, in-person events or conferences, live webinars, or other marketing campaigns you're running.

·         A hashtag is only useful if people know about it. So to start generating conversations through your hashtag, start adding it your existing resources and channels.

·         If your hashtag is too long, hard to spell, or too complicated, it will defeat the purpose of a hashtag as many people may forget it or not be able to fit it into their tweets.

·         Try to use hashtags on multiple social media channels. You can organize your content and pictures while using hashtags on channels such as Facebook, Google+, and Pinterest.

·         Keep your hashtags short. This way, they will easy to remember. Also, keep in mind that Twitter users can only use a maximum of 140 characters each a tweet, so keep it short and sweet.

The tips above should help you choose memorable hashtags that are unique. Utilizing hashtags in the right way can prove to be part of a very effective social media marketing strategy.

10 Effective Ways to Generate Leads

You can't build a successful online business without leads. If there are no leads, how are you going to make any sales?

 

Here are 10 cost effective ways to create leads. However, before you start generating leads, you should know the basic rules.

Rule 1: Create value

If you are really serious about your business, you should create a great value machine. This could be your blog, your YouTube channel, or something else where you post content on a regular basis. It is not easy, but it is the most effective way to create a loyal following.

Write a 100% useful post every day. This strategy takes a while to generate results, but it is highly effective.

Rule 2: Attract leads that will turn into buyers

If you are building an email list, your objective should be attracting buyers, not leads.  There is no point in building a list of freebie seekers. So generate leads that will ultimately turn into buyers.

Building a list full of people who want free stuff is relatively easy, but that is hardly worth your time.

Rule 3: Encourage people to act fast and don't wait until you have built a relationship

Building a relationship with your potential buyers is good, but this might take a while. If you can't wait that long, encourage people to buy faster.  If you are in business for selling, make no excuses about it. Just sell.

So, here are the most effective ways for generating leads:

1. Post viral videos

Create a video that has the potential to go viral and post it your own blog and YouTube. If you post it on your blog, it may generate lots of incoming links. You can promote the video by buying PPC adverts on Facebook. Make sure that your video is entertaining because that is what people like.

2. Be active on social media

It is not exactly clear whether social media is good at generating sales, but when it comes to creating awareness, it is quite effective. Encourage your leads to spread the word for you. Put a Facebook 'Share' button on your 'thank-you page'.

3. Start selling right away

Put an offer in front of your leads. You will get to know how many of them are willing to buy.

4. Don't ignore the easy stuff

Don't overlook cheap and free ways to generate leads. For example, you can include your offer in the email signature.

5. Give away free stuff but make it useful

It is no longer possible to attract people by offering them free junk. This strategy used to work in the past, but now nobody will subscribe to your list just because they will get some free stuff.

So, if you are giving away free stuff, make sure that it is useful.

6. Promote your products as if they were a rare commodity

Everybody wants things they cannot have easily. So when you promote your products, present them as something they can't have easily. If you keep your funnel open all the time, people will have no reason to buy today and not four or five years later.

7. Think big

Many lead generation techniques do not produce the desired results. So instead of putting all your time and money on one lead generation campaign, launch ten. Try every trick in the book. Write good sales copies, great articles, and press releases. Launch banner and PPC ads. If you want to win, you should give yourself plenty of chances to win.

8. Fully leverage all opportunities

Whenever you find an opportunity, think about creative ways to fully leverage it.

9. Link bait

Link bait still works and you don't have to publish sensational or scandalous stories to encourage people to link to you. Instead, publish content that is truly valuable.

10. Don't forget the basics

Success will be yours if you execute the basics well. There are three steps to generating leads. You must have a great offer. You must make it visible to the right people. You should give them a reason to act now.